Global Market
Unique Service

Our Story

TREBEL was built from the idea that on-demand music has immense value to everyone. We believe that people who have the means to pay for music should pay, and that those who are unable to pay should have legal and reliable options for consuming music beyond free music video streaming platforms and music piracy, whose economic models are often at odds with the priorities of the artist community.

We believe TREBEL is the world’s only licensed mobile music service to deliver downloadable music at no-cost to users through an innovative business model that combines traditional advertising and multi-modal monetization. In the coming years, as paid music subscription growth in mature markets slows, we believe the next frontier of industry growth will come from improving the experience and monetization of billions of free listeners that represent the largest audience of music consumers worldwide. Our mission is to enable people globally to access on-demand music and other digital media in a safe and legal environment, regardless of their financial circumstance.

TREBEL is currently available in the U.S. and Mexico, with plans for further international expansion throughout 2021 and beyond.


Gary Mekikian

Chief Executive OfficerRead full bio

Robert Vanech

Chief Financial Officer & Chief Revenue OfficerRead full bio

Corey Jones

Head of Music & EngagementRead full bio

Luis Soto

Head of Latin AmericaRead full bio

Kevin Mills

Head of Latin America OperationsRead full bio

Aram Mesrobyan

Head of Growth and AdministrationRead full bio

Camila Vargas

Head of ProductRead full bio

Tigran Petrosyan

Head of TechnologyRead full bio

Board of directors

Gary Mekikian

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Tigran Mekikian

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Adrian Sada

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Kevin Crowley

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Media Mentions

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