EVP, Monetization & Audience Development
Jessica is the EVP of Monetization and Audience Development at TREBEL.
She has over 20 years of experience in marketing and digital media.
Jessica has had an executive role in strategizing and producing high profile digital and multimedia campaigns for several billion dollar brands such as Hot Pockets®, Nestlé Pure Life, and the Ford Motor Company.
Over the past two years, Jessica has been at the forefront of the programmatic media revolution. As the Vice President of Audience Development and Monetization at ViralNova, Jessica led the team to strategize and develop processes for driving user acquisition and monetizing users across several websites, which resulted in a greater than 40% uplift in revenue and gross margin.
While serving as the Head of Production at Threshold Interactive, where she oversaw campaign development and execution, the agency won the prestigious AdAge Small Ad Agency of the Year award, and consistently produced content that made the viral video charts.
Jessica holds an MBA from the Marshall School of Business at the University of Southern California. She earned her B.Sc. from McGill University with Great Distinction and was awarded the Academic All-Canadian award while playing Varsity Soccer.